At the end of 2021 I was approached by Bullpen Studio to collaborate on Twitter's first brand manifesto.
This film is a time capsule from some of the most significant moments of Twitter's history, dating back to its creation in 2006. The intended purpose was to be used both internally for onboarding new hires as well as for staking their position. This required showing the value, utility and positive change the app had contributed to profound moments in culture - from #BLM and #MeToo to #EndSARS and the #Covid19 pandemic.
Twitter's recent acquisition saw the film ultimately shelved with a change in priorities.
Direction: Bullpen
ECD: Aaron Kemnitzer
Design: Yaniv Fridman, Aaron Kemnitzer
Animation: Yaniv Fridman, Leo Franchi, Aaron Kemnitzer
Music: Amir Oosman "Abi (Instrumental)"
Client: Twitter
Styleframes
