The Carbone Smolan Agency approached us to create a promotional spot for the multinational consulting firm BCG (The Boston Consulting Group).
The goal was to tell a story about what it’s like to work at BCG and inspire new recruits to join the team.
Agency: Carbone Smolan Agency – CSA
Producer: Sarah Lowndes
Agency Creatives: David Trumpf & Paul Pierson
Direction, Design & Animation: Daniel Luna & Yaniv Fridman
Styleframes
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/8850eb4c-1ebe-4106-acf2-e3b61a4d5ddf_rw_1920.jpg?h=17b76a0bc2454b8caa1f20b73ba103d6)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/9656a4a1-f188-4783-8e11-0032fa1634a6_rw_1920.jpg?h=49d18adb20834e0496076ce9635a0a38)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/8db0e201-ccc3-4fdf-9603-737b32479ab3_rw_1920.jpg?h=bf3f7e50980cd3256b077a2c353d899c)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/99fc4570-928a-4c24-b16a-37505b508abc_rw_1920.jpg?h=11075f298cbe8b1f8d458a880dde2767)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/1046b019-081e-4339-a1ea-1b3f3d065e37_rw_1920.jpg?h=fe3115a5a729295b429fab2b308b9bed)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/ddb37cb1-d39b-4de9-8b6f-4f5f3aaf3bf8_rw_1920.jpg?h=a661f58ce7cd72dde0024e618c2bda6d)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/5b4a3beb-5762-44d6-85a1-42bc14c6147b_rw_1920.jpg?h=9b94a8f0dec3710061286927c93ee865)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/aa11f204-fc4a-4ab5-b14e-7711eccba22c_rw_1920.jpg?h=0d9f13a18d517dd9498348c310e5f155)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/21494cab-e670-4433-bb65-deadf6ba50ca_rw_1920.jpg?h=ec0b10a69aab645d33d3909bba9f8a4f)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/884a66d5-b88b-4564-9842-4273819fdf97_rw_1920.jpg?h=7c5fbb5a086b872d617b2248b45860fd)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/643a7b19-8226-4b77-96b3-19347af5be1e_rw_1920.jpg?h=55b22c4c9b6ef62d1bd8f87807cba75e)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/5b087df9-6e3b-4f49-bf61-7344a074fcfa_rw_1920.jpg?h=a96915b2343d8b84a0e8d8b63884121d)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/ac45c743-3eab-47c2-9692-e7033656e3bc_rw_1920.jpg?h=e9fb6e08588c46d3ea17e7d9ea25d571)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/faefb609-43ea-435c-b824-40bda10d2a64_rw_1920.jpg?h=649964610f6d060f24a492212142e046)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/c8fcc64f-c962-45dd-a1e3-ecf93aea0555_rw_1920.jpg?h=789bd0e74981b4b61f856c31f5b4d234)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/38b818c8-175e-418a-8218-e594a9981ef2_rw_1920.jpg?h=6723033bcc960c3904a3a632f1ec7e86)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/6a696627-fab9-4730-91e5-96ae3b1386a5_rw_1920.jpg?h=7404cf103052d2b75746e3fe941ad3be)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/fa1afd57-2373-47fe-8739-62a050ebe482_rw_1920.jpg?h=383874ddf5e7b8f394fa0a2d61faf1e5)
Additional Style Exploration
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/1ce15efb-3e1c-44df-8a0c-8da8a253247c_rw_1920.jpg?h=169032f98b54972eba867e6556f654cf)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/16a9da06-b4ae-4909-bac6-b3da71d832a6_rw_1920.jpg?h=a2888379c3af8a810b2efa74c76c17ba)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/bbb599e9-4303-4931-ace9-cb697e59ce1c_rw_1920.jpg?h=e564b35a984bc27d25741fc9da9384bf)
![](https://cdn.myportfolio.com/45a38c4e-1072-489a-b76c-5fcfb47b6100/ff981353-2d0b-4221-af4f-b47cc84dbcbd_rw_1920.jpg?h=05f0c7ebd0f7a60ea8eaa80cec802dd7)