We had the opportunity to collaborate with our friends from Shopify. The challenge was to create a customizable animated package for Shopify’s Learning Tools series. The look and animation style had to be dynamic and engaging but also flexible enough to accommodate several types of tutorial videos in different screen sizes.
Our approach made use of big type and eye catching playful motion intertwined in between the tutorial videos in order to bring life and excitement to each topic. On the technical side, we designed and scripted a whole series of customized tools inside After Effects that allowed artists an incredible level of flexibility when creating or modifying content without losing consistency on the design or motion.